2011 Winners & Shortlists

Brief Explanation

Jordanian companies aren't promoting green initiatives yet. Cozmo as a market leader and a responsible member of the business community wanted to create awareness about the Green movement. This identity would be rolled out to promotional materials and used later on for marketing materials.

The Brief

The Client wanted to promote the fact that they are 'going green' as an organisation. An identity and logo was needed for this green initiative. This will be used on a range of promotional materials.

How the final design was conceived

The outcome was a great success - combining supermarkets with the green movement in a visually interesting way.

Indication of how successful the outcome was in the market

The client loved the identity so much that it is being fully rolled out into a cross-medium campaign. The identity successfully created hype about the green movement with customers and has highlighted local environmental issues within the region.