2011 Winners & Shortlists

Brief Explanation

Several challenges faced the design to be implemented: The design needed to stay on 3 colors for printing cut on cost. The design had to keep a transparent area for consumers be able to see the chicken inside. And we need to make people pick the brand of choice.

The Brief

After the launch of the company's new logo, the change was to be seen also on the main face of the company, the Packaging. The package needed to stand out in the crowd of other chicken brands in the market. The main image needed to be modern, trustworthy, and premium.

How the final design was conceived

Taking the modern logo we have created, we also needed the packaging to keep the same spirit of the logo, fresh, modern, and premium. Taking into consideration the transparent area required by client, we took advantage of it in a special way. The opening shows the body and head of our chicken shape. The chicken emblem of the logo was transformed into the transparent opening.

Indication of how successful the outcome was in the market

The market with so many brands fighting against each other, the new package stood out and was so prominent and grabbed attention and people buy more. The number of sales increased and the number of returned unsold chicken was decreased. Almost no return.