2011 Winners & Shortlists

Brief Explanation

Copy writing of slogans had to comply with the 'tone of voice' set out in client's corporate guidelines. Boxes, bars and lolly sticks had to fit pre-determined chocolate weight in grams. Therefore to find the optimum size of packaging many mock ups were necessary to check for correct fit and feel. All designs had to be approved at various stages by client's UK office.

The Brief

Create a range of chocolate confectionery packaging and pilot it in the Middle East market. The packaging designs should include chocolate Boxes, Bar wraps, grab bags and lolly sticks + the display merchandiser. Freedom to explore any shape or size and write new copy 'slogans' in keeping with their copy writing guidelines.

How the final design was conceived

Final design was a result of trail and error and many mock-ups, and proofs, which had to be approved by clients UK and MENA office.

Indication of how successful the outcome was in the market

Designs have been printing (and acrylics fabricated) used sent to all UAE, Lebanon and Kuwait markets where the client has retail oulets.