2011 Winners & Shortlists

Brief Explanation

The stationery had to go in line with the logo design and be as approachable and friendly as the logo.

The Brief

The brief was to create stationery for a project that was youthful and at the same time tech savvy. This online cum physical multimedia store was the first of its kind in Kuwait. The logo and name was refreshing at the same time based on the online chat lingo.

How the final design was conceived

Trendy designs and die cuts were given to the stationery with 2 side printing. The theme of the store was kept in mind while designing the stationery, with specific importance given to the youthfulness and the vibrancy of the colors in logo (yellow).

Indication of how successful the outcome was in the market

The stationery that was printed was unique and in line with the concept of the store. This helped the store create a very approachable youthful theme inviting the target audience of the store, the youth into the stores.