| Brand | MOHANNED |
| Product/Service | ART GALLERY |
| Entrant | PARAGON MARKETING COMMUNICATIONS Salmiya, KUWAIT |
| Category | Corporate Identity Schemes |
| Entrant Company: | PARAGON MARKETING COMMUNICATIONS Salmiya, KUWAIT |
| Design/Advertising Agency: | PARAGON MARKETING COMMUNICATIONS Salmiya, KUWAIT |
Brief Explanation
The key objective and challenge for the design was to give the logo an Arabian artistic feel.
The Brief
To create an identity for an art collector specializing in Arabian art, the brief was to stick to the cultural roots of the collector.
How the final design was conceived
The final design was achieved, after much deliberation at the concept of using logo type or icon. It was decided that by using Arabic calligraphy art, the final product would do justice to the brief.
Indication of how successful the outcome was in the market
The logo was visually representative of both the nature of the profession of the owner at the same time it visually reflected the meaning of the collectors name that is the sword.
Credits
| Nizar Alshorbagi |
Paragon Marketing Communications |
Art Director |
| Konstantin Assenov |
Paragon Marketing Communications |
Chief Executive Officer |