2011 Winners & Shortlists

Brief Explanation

The key objective and challenge was to stay in line with the textures used in the store.

The Brief

To create stationery that was consistent with the textured interior of the store and use elements from the interior of the store and create a shopping bag that would act as a very effective marketing tool.

How the final design was conceived

The interior wall texture was replicated on the flipside of all stationery material to achieve the consistency between the store design and its stationery.

Indication of how successful the outcome was in the market

The stationery played an important role in achieving overall consistency in the branding of the store, and the shopping bags became symbolic with their multi functional hand bag kind of design.