| Brand | CORE MEDIA |
| Product/Service | INTEGRATED MARKETING & ADVERTISING SOLUTIONS |
| Entrant | PARAGON MARKETING COMMUNICATIONS Salmiya, KUWAIT |
| Category | Corporate Identity Schemes |
| Entrant Company: | PARAGON MARKETING COMMUNICATIONS Salmiya, KUWAIT |
| Design/Advertising Agency: | PARAGON MARKETING COMMUNICATIONS Salmiya, KUWAIT |
Brief Explanation
The key objective and challenge was to create a logo that reflected all the core competencies of the business in the logo. At the same time creatively reflecting the name of the company.
The Brief
The brief was to create a logo for an upcoming media agency in Oman. This agency catered mostly to multimedia such as Television, Cinema, Mobile and Internet. The logo had to suggest this in a creative manner and include the core competence of the business in its logo design.
How the final design was conceived
The 4 screens that represent the core business of the company were smartly employed in the logo. Iconic symbols (television, cinema, computer and mobile) from each of the specialty were featured in negative spaces in the logo and hence the logo was created.
Indication of how successful the outcome was in the market
The logo helped established the media agency establish itself in the market. Immediately giving a glimpse of the core competencies of Core media to its target audience.
Credits
| Louai Alasfahani |
Paragon Marketing Communications |
Chief Creative Officer |
| Konstantin Assenov |
Paragon Marketing Communications |
Chief Executive Officer |