2011 Winners & Shortlists

Brief Explanation

How do you balance quality while proving the quantity of work you do to infuse the BMW brand core “Joy” in a region as diverse and expansive as the Middle East?

The Brief

Showcase the volume and standard of work done for the brand BMW Middle East.

How the final design was conceived

The first volume of an evolving story with the Book of Joy. We selected the cream of the work done for BMW across the GCC and Levante markets, and presented them in chaptered stories, both highlighting the brand BMW and the nuances in the region. The complete scope of work was featured in a pull-out map. The book, which features projects completed only on the first 10 months of 2010, is meant to kick-off a series of books to be produced from hereon, all extolling the diverse stories of Joy we ourselves enjoy creating with sheer joy.

Indication of how successful the outcome was in the market

The Book of Joy had a print run of 120 copies and was distributed to all BMW importers in the Middle East, where it has just earned its merit as a coffee table-worthy keepsake book.