2011 Winners & Shortlists

Brief Explanation

The development of the new image should serve to unify ENOC's diversity of products and services, connect its 30 subsidiary companies with a singular compelling image, while reflecting ENOC's core values of commitment to quality, building relationships of trust and reliability.

The Brief

Revitalise ENOC's corporate image while sending out an enduring and positive message to its stakeholders. Increased competition demanded consolidation of its businesses, while more options available to customers demanded that ENOC reach out with an inspirational message to lay the foundation for brand loyalty.

How the final design was conceived

In building our final corporate image, we were inspired by the following insight: On earth, air and sea, ENOC's energy solutions is key to success. Whether you are in the business of transportation managing a fleet of a 100 tankers or a school student, getting ready for another eventful day, or if you are savouring an exotic variety of blueberry off-season, ENOC touches your life in infinite ways, smoothing every crease, holding everything together harmoniously.

Indication of how successful the outcome was in the market

Each of the 30 companies operating under ENOC embraced this new image positively sending out a strong signal of unity of purpose. The new design helped ENOC redefine its objectives and align its stakeholders to its long-term goals. Across the B2B and B2C platform the response registered by ENOC's communications team was highly encouraging and positive.