2011 Winners & Shortlists

Brief Explanation

This gift would be sent during a season when people received dozens of corporate cards and gifts, making it an interesting challenge to create something that would stand out and make a lasting impression in the minds of recipients.

The Brief

The brief was to create an end-of-year gift to send to our existing clients, potential clients, and friends. The strategy was to highlight our total solution-oriented approach, how we are able to handle projects from research to final design and implementation and the main objective was to stand out.

How the final design was conceived

The idea was to design a set of creative and useful wrapping papers based on users, occasions and themes. There was also a guide of wrapping solutions and a premium envelope holding a QR code. By using a smart phone, the user was connected to the e-card site created. This allowed us to widen our reach and send greetings outside our recipients list with more people enjoying the gift. The large format was one of the reasons for its success and was based on the insight that size matters in the Middle East.

Indication of how successful the outcome was in the market

We sent 300 cards and, in just less than a month, the greeting site had around 1,030 clicks. We also received dozens of thank-you emails from clients, CEOS and friends from companies such as International Investment Bank, Bank Audi and Nestlé, amongst others.