2011 Winners & Shortlists

Brief Explanation

Qatar Foundation is a broad network of elite institutions and partnerships dedicated to the principle that a nation’s greatest natural resource is its people. From scientific research institutions to charity organizations to education and community centers, Qatar Foundation is synonymous with institutional excellence across a wide variety of sectors.

The Brief

Create an engaging and compelling HR manual for all employees of Qatar Foundation.

How the final design was conceived

Using these core principles, we developed the 2010 Policy Manual, Employee Handbook and Compensation Manual. With eye-catching graphic language and charming illustrations, these are more than just manuals. They are powerful storytelling devices that capture the imagination of new employees and invite them to become part of the brand.

Indication of how successful the outcome was in the market

Thanks to its unique and audacious visual language, the HR manual was highly praised by employees and implemented on interactive kiosks within the QF organization.