2011 Winners & Shortlists

Brief Explanation

The groundbreaking Doha Debates program provides a space for Arab youth to openly challenge their politicians face-to-face, and debate so-called experts about the political issues that matter.

The Brief

Design a compelling poster campaign for the first open forum of its kind in the Arab world: a verbal battleground broadcasted on global TV.

How the final design was conceived

We made the brand as bold as the forum itself. Using high-octane color palettes, strong type and forceful imagery, our Doha Debates posters start the debate before you even enter the studio.

Indication of how successful the outcome was in the market

The forum draws over 300 live participants, as well as 300 million TV viewers across 200 countries.