| Brand | PARAS PHARMA |
| Product/Service | STOPACHE |
| Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
| Category | Environmental Design |
| Entrant Company: | Y&R DUBAI, UNITED ARAB EMIRATES |
| Design/Advertising Agency: | Y&R DUBAI, UNITED ARAB EMIRATES |
Brief Explanation
To develop mindshare for an emerging headache pill brand in a highly competitive market.
The Brief
To promote STOPACHE as the perfect solution to migraine, we show the extreme pain that it causes.
How the final design was conceived
We created a 3D installation that looks like an ordinary poster. As you move to the side, you realise that the poster is in fact cut to many different parts. Bringing a great deal of attention to the perfect solution: STOPACHE.
The poster targeted people in one of the most chaotic places around i.e. shopping centre. It was installed near pharmacies and inside the supermarkets.
Indication of how successful the outcome was in the market
More than 10,000 visitors saw the poster. The poster created a lot of buzz and word of mouth.
Credits
| Shahir Zag |
Y&R Dubai |
Chief Creative Officer / Creative Director |
| Kalpesh Patankar |
Y&R Dubai |
Creative Director / Art Director |
| Shahir Zag |
Y&R Dubai |
Copywriter |
| Kalpesh Patankar |
Y&R Dubai |
Copywriter |
| Kalpesh Patankar |
Y&R Dubai |
Art Director |
| Umran Shaikh |
Y&R Dubai |
Art Director |
| Shahir Zag |
Y&R Dubai |
Art Director |
| James Day |
Y&R Dubai |
Photographer |
| Matthew Collier |
Y&R Dubai |
Planner |
| Shaik Shibli |
Y&R Dubai |
Account Director |
| Prabhu Kartikeyan |
Y&R Dubai |
Marketing Manager |
