2011 Winners & Shortlists

Brief Explanation

The objective of this campaign was to promote the new collection for Autumn/Winter and drive people to the store.

The Brief

To announce the launch of the Autumn/Winter Collection at Harvey Nichols.

How the final design was conceived

To get people to run after sought after pieces from the new collection, we decided to feature them in a simple yet striking manner. Each execution carried an image of an item from the new range along with a supplementary requirement such as a defibrillator, smelling salts, which acted as a visual metaphor for the effect the item can have.

Indication of how successful the outcome was in the market

This campaign has been the most successful campaign for Harvey Nichols Dubai. Each item represented in the eight executions were sold out within the first week of the campaign breaking. To the point where customers brought in the magazines to the store inquiring about the specific piece in the ad, and gave the client no choice but to re-order more of those items.