THE PACK THAT COMES TO LIFE
| Brand | LG ELECTRONICS |
| Product/Service | GD510 MOBILE PHONE |
| Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
| Category | Packaging |
| Entrant Company: | Y&R DUBAI, UNITED ARAB EMIRATES |
| Design/Advertising Agency: | Y&R DUBAI, UNITED ARAB EMIRATES |
Brief Explanation
To drive home the message that the GD510 is the perfect phone for those who care about the environment.
The Brief
To launch the new solar power technology in LG GD510 and to demonstrate the benefits of using a solar-powered phone, especially for the environment.
How the final design was conceived
We created a special packaging that doubles as a plant pot, with soil and seeds. Just take out the phone and pour some water into the pack. In just a few days, a plant starts growing.
Indication of how successful the outcome was in the market
The pack increased awareness on LG's solar power technology in the GD510 mobile phone. Each one contributes to our collective effort to make our planet a greener place.
Credits
| Shahir Zag |
Y&R Dubai |
Chief Creative Officer |
| Shahir Zag |
Y&R Dubai |
Creative Director |
| Kalpesh Patankar |
Y&R Dubai |
Creative Director |
| Kalpesh Patankar |
Y&R Dubai |
Art Director |
| Shahir Zag |
Y&R Dubai |
Art Director |
| Shahir Zag |
Y&R Dubai |
Copywriter |
| Kalpesh Patankar |
Y&R Dubai |
Copywriter |
| Uday Desai |
Y&R Dubai |
Account Director |
| George Ninan |
Y&R Dubai |
Account Manager |
| Rohit Arora |
Y&R Dubai |
Planner |
| Amin Soltani |
Y&R Dubai |
Agency Producer |
| Anis Sahyoun |
LG Electronics |
Corporate Marketing Manager |