Brand | AL NOOR TRAINING CENTRE FOR CHILDREN WITH SPECIAL NEEDS |
Product/Service | TRAINING CENTRE FOR CHILDREN WITH SPECIAL NEEDS |
Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
Category | Environmental Design |
Entrant Company: | Y&R DUBAI, UNITED ARAB EMIRATES |
Design/Advertising Agency: | Y&R DUBAI, UNITED ARAB EMIRATES |
Brief Explanation
With no budget we had to find an ingenious way to use media and make our message heard.
The Brief
To create awareness about the Al Noor Training Centre, which helps children with special needs find their place in society.
How the final design was conceived
We made innovative use of the globally recognised handicap sign. A vinyl die-cut sticker was designed with the relevant elements. When stuck on the handicap sign, it neatly turned the logo into a magician or basketball player or singer or astronomer.
Indication of how successful the outcome was in the market
Through this execution we managed to turn disability into potential, simply and effectively without any budget. On the 27th of January, 2011, handicap signs across the city became mini billboards driving home the centre's message to curious passers-by.
Credits
Shahir Zag |
Y&R Dubai |
Chief Creative Officer / Creative Director |
Wilbur D'Costa |
Y&R Dubai |
Creative Director / Copywriter |
Husen Baba |
Y&R Dubai |
Creative Director / Art Director / Illustrator |
Amin Soltani |
Y&R Dubai |
Agency Producer |
Uday Desai |
Y&R Dubai |
Account Director |
George Ninan |
Y&R Dubai |
Account Manager |
Isphana Al-Khatib |
Al Noor Training Centre for Children with Special Needs |
Director |