2011 Winners & Shortlists

PERSONALISED CARDS

BrandATUL PANASE
Product/ServicePAINTER / ILLUSTRATOR
EntrantY&R DUBAI, UNITED ARAB EMIRATES
CategoryStationery
Entrant Company:Y&R DUBAI, UNITED ARAB EMIRATES
Design/Advertising Agency:Y&R DUBAI, UNITED ARAB EMIRATES

Brief Explanation

'The one minute sketch'. It was an innovative way for Atul Panase to get acquainted with prospective clients and leave them with a memorable feel for his craft. In one minute Atul drew a client's caricature and added his business details, on a blank business card. Showing them what he was capable of in an engaging manner, while creating hundreds of unique cards.

The Brief

To create a visiting card that illustrated the storyboard artist's talent and speed.

How the final design was conceived

To illustrate his talent and speed, Atul Panase drew 'one minute sketches' of his clients. It was an innovative way for him to get acquainted with agencies and leave them with a memorable feel for his craft.

Indication of how successful the outcome was in the market

Atul's never been busier, creating storyboards for numerous agencies in Dubai.

Credits

Name Company Role
Shahir Zag Y&R Dubai Chief Creative Officer
Shahir Zag Y&R Dubai Creative Director
Husen Baba Y&R Dubai Creative Director / Designer
Husen Baba Y&R Dubai Art Director / Copywriter
Atul Panase Atul Panase Illustrator
Kandarp Baxi Y&R Dubai Account Director