| Brand | RED CROSS LEBANON |
| Product/Service | RED CROSS |
| Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
| Category | Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards |
| Entrant Company: | Y&R DUBAI, UNITED ARAB EMIRATES |
| Design/Advertising Agency: | Y&R DUBAI, UNITED ARAB EMIRATES |
Brief Explanation
Not every person feels that they can be a volunteer, we wanted to show them in a very simple manner that they can and get people to sign to volunteer.
The Brief
To demonstrate the role of Red Cross in making a big difference in people’s lives, especially the victims of natural disasters. And help drive volunteers in the Arab world.
How the final design was conceived
We show chaotic scenes of natural disasters in which the survivors look completely helpless. A pull on the tab reveals one of the persons in the picture as a Red Cross volunteer. Transforming a heartbreaking situation into one that is filled with hope.
Indication of how successful the outcome was in the market
Red Cross' mission is to restore hope into people's lives and the poster successfully communicates this in an engaging way.
Credits
| Shahir Zag |
Y&R Dubai |
Chief Creative Officer / Creative Director |
| Kalpesh Patankar |
Y&R Dubai |
Creative Director / Art Director |
| Shahir Zag |
Y&R Dubai |
Art Director / Copywriter |
| Kalpesh Patankar |
Y&R Dubai |
Copywriter |
| David Deveson |
|
Photographer |
| Amin Soltani |
Y&R Dubai |
Agency Producer |
| Nadine Ghossoub |
Y&R Dubai |
Planner |
| Ayad El Mounzer |
Red Cross Lebanon |
Director Of Public Relations & Communications |
| Farid Hobeiche |
Y&R Dubai |
Account Manager |