2011 Winners & Shortlists

Brief Explanation

As part of the club, we were requested to design a stand that allows Nike to display their Running Products and to collect the participant’s information.

The Brief

Nike has launched in February 2010 the “Nike Running Club” prompting the audience to join the club and take part of their bi-weekly workout activities.

How the final design was conceived

We designed a stand that embodies the Nike Brand, mobile, highly modular for set up in any way possible, and easily re-branded for any use. The stand was utilized by Nike not only for the Running Club but also for their Product launch events where they displayed the new running shoes on it during these events.

Indication of how successful the outcome was in the market

Although the Nike Running Club was launched in February 2010 it is an ongoing activity.