| Brand | KOUKJIAN |
| Product/Service | KOUKJIAN |
| Entrant | JWT Beirut, LEBANON |
| Category | Stationery |
| Entrant Company: | JWT Beirut, LEBANON |
| Design/Advertising Agency: | JWT Beirut, LEBANON |
Brief Explanation
The challenge was to break that perception and re-introduce Koukjian as a sophisticated designers’ jewelry shop boutique, positioned as a fashion consultant.
The Brief
KOUKJIAN is specialized in importing Designer jewelry for over 10 years, yet it is still perceived as a local jewelry maker due to local stereotyping.
How the final design was conceived
Inspired from the eclectic choice of available European brands and from the owner’s crucial role as a fashion consultant, customization was the concept, which the corporate identity was created.
The brand name was divided to reflect a dynamic and vibrant corporate identity that is constantly changing. Each application represents a different variation of the logo.
Indication of how successful the outcome was in the market
The identity was very much welcomed by Koukjian’s clients and potential clients.
Credits