| Brand | T.GARGOUR & FILS |
| Product/Service | SMART CAR |
| Entrant | JWT Beirut, LEBANON |
| Category | Posters, incl. Point of Sale |
| Entrant Company: | JWT Beirut, LEBANON |
| Design/Advertising Agency: | JWT Beirut, LEBANON |
Brief Explanation
In light of the Copenhagen accord: "A commitment to reduce Global Emissions so as to hold the increase in global temperature below 2°C". And following through its continuous commitment to creating eco-friendly cars. Making smart fortwo the "greenest" car in Lebanon.
However, the budget didn't allow for a full campaign. So we needed to spend our $5000 wisely. Therefore, the creative solution was to find the right spokesperson to endorse the car and give them an offer they just couldn't refuse.
The Brief
Smart wanted to communicate the mhd (micro hybrid drive) technology; capable of reducing CO2 emissions to up to 20%. Budget: $5000.
How the final design was conceived
A Poster –pamphlet was sent out to ALL NGOs operating in Lebanon, and specifically to those who were most involved in the fight against global warming (Greenpeace, Indyact, etc), announcing a special financial package on the Smart fortwo mhd.
Indication of how successful the outcome was in the market
The DM paid off. Now there are numerous smart fortwo mhd roaming the city and carrying the logos of the perfect endorsers.
Credits