| Brand | DEPECHE MODE |
| Product/Service | FASHION STORE |
| Entrant | JWT Beirut, LEBANON |
| Category | Corporate Identity Schemes |
| Entrant Company: | JWT Beirut, LEBANON |
| Design/Advertising Agency: | JWT Beirut, LEBANON |
Brief Explanation
The Lebanese women prefer shopping on their own and they normally decline any store assistance service. In order to overcome this barrier we created a “Help Room”.
The Brief
In-store announcement of the Personal Assistance Service in Depeche Mode; a concept store.
How the final design was conceived
The permanent installation is a small fitting room with white walls, one huge mirror, one chair and one help button. All connected with a huge mural leading from the customer (seated) all the way to the Help button.
Upon pressing the help button a neon sign lights up on the outside signaling the “stylist” to enter the room to provide assistance. “entre nous” is chosen as a signal to enhance confidence and privacy.
Indication of how successful the outcome was in the market
A noticeable increase in Lebanese women selecting the "stylist" program.
Credits