2011 Winners & Shortlists

ORASCOM COLLATERAL

BrandORASCOM
Product/ServiceREAL ESTATE
EntrantFP7/EGY Giza, EGYPT
CategoryStationery
Entrant Company:FP7/EGY Giza, EGYPT
Design/Advertising Agency:FP7/EGY Giza, EGYPT

Brief Explanation

Reflect the concept of "Beyond development" adopted by the company. this concept is based on three important pillars: creating self sufficient communities, giving back to the society and being envrionmentally responsible all 3 pillars combined together, create sustainable communities.

The Brief

Develop collateral and giveaways material for 2011 to be distributed among Orascom Development employees, clients and business partners

How the final design was conceived

inspired by the works of artist David Hockney and cubism photography, our objective was to combine pictures of well-known geographical monuments or landscapes with pictures of existing or developing OHD projects, using photo montages to inspire our audiences to view life "beyond" the boundaries of their imagination. The words accompanying the images also help punctuate the idea of OHD's vision and how the corporate philosophy extends "Beyond Development".

Indication of how successful the outcome was in the market

Not Applicable

Credits

Name Company Role
Sherine Abou Bakr FP7/EGY Associate Creative Director
Hani Magdy FP7/EGY Senior Graphic Designer
Hana'a Baghdadi FP7/EGY Account Manager