Brand | ORASCOM |
Product/Service | REAL ESTATE |
Entrant | FP7/EGY Giza, EGYPT |
Category | Stationery |
Entrant Company: | FP7/EGY Giza, EGYPT |
Design/Advertising Agency: | FP7/EGY Giza, EGYPT |
Brief Explanation
Reflect the concept of "Beyond development" adopted by the company. this concept is based on three important pillars: creating self sufficient communities, giving back to the society and being envrionmentally responsible all 3 pillars combined together, create sustainable communities.
The Brief
Develop collateral and giveaways material for 2011 to be distributed among Orascom Development employees, clients and business partners
How the final design was conceived
inspired by the works of artist David Hockney and cubism photography, our objective was to combine pictures of well-known geographical monuments or landscapes with pictures of existing or developing OHD projects, using photo montages to inspire our audiences to view life "beyond" the boundaries of their imagination. The words accompanying the images also help punctuate the idea of OHD's vision and how the corporate philosophy extends "Beyond Development".
Indication of how successful the outcome was in the market
Not Applicable
Credits
Sherine Abou Bakr |
FP7/EGY |
Associate Creative Director |
Hani Magdy |
FP7/EGY |
Senior Graphic Designer |
Hana'a Baghdadi |
FP7/EGY |
Account Manager |