2011 Winners & Shortlists

Brief Explanation

Though laundry is primarily her domain, our target audience doesn’t necessarily enjoy it. So we needed an idea that would portray stain removal as easy.

The Brief

In a category where every brand has promised stain removal, our task was to communicate how easy it is to remove stains with Clorox for Colors.

How the final design was conceived

We created the most common stains like ink and ketchup with Lego bricks to suggest how easy it is to remove stains with Clorox for Colors.

Indication of how successful the outcome was in the market

Implemented in sync with an activation programme, these posters further helped communicate how easy it is to remove stains and pushed people to pick the product from the shelves.