2011 Winners & Shortlists

Brief Explanation

To encapsulate Aida's personality and charm in a business card is no easy task. It's not just how she communicates, but what she communicates. She is known for her opinions and for voicing them. She considers herself a communicator.

The Brief

Aida Al Busaidy is a well read, well spoken and erudite Emirati. She is a media personality, a columnist in a leading Emirati newspaper, and a talk show host. She used to co-host talk show, Hersay. She was one of the speakers at the World Future Energy Summit in Abu Dhabi. She currently serves as Communications Manager at Masdar (Abu Dhabi future energy company).

How the final design was conceived

A speech blurb is the most fitting way to describe what Aida does. We chose to adorn the typeface that spelt her name, so as to depict her manner of speaking.

Indication of how successful the outcome was in the market

Whoever was presented with Aida's business card felt that it matched her personality very well. It immediately brought a smile onto their faces.