| Brand | AL ANBA NEWSPAPER |
| Product/Service | DAILY ARABIC NEWSPAPER |
| Entrant | PARAGON MARKETING COMMUNICATIONS Salmiya, KUWAIT |
| Category | Publications & Media |
| Entrant Company: | PARAGON MARKETING COMMUNICATIONS Salmiya, KUWAIT |
| Advertising Agency: | PARAGON MARKETING COMMUNICATIONS Salmiya, KUWAIT |
Credits |
| Chief Creative Officer | Louai Alasfahani |
| Executive Creative Director | Konstantin Assenov |
| Advertiser's Supervisor | Gaya Kruchlik |
| Account Manager | Gaya Kruchlik |
| Account Supervisor | Gaya Kruchlik |
English Translation of Main Headlines
The 2009 Kuwait National Media Analysis by Ipsos Media CT placed Al Anbaa Newspaper as the 3rd most read newspaper in Kuwait among a total of 16 Newspapers.
The campaign was launched as a DPS in the newspapers which has a total of 16 columns that represents the actual number of daily newspapers covered, these columns were shown as bar graphs of the actual standings. The research report was placed as the text that formed the columns and acted as the body copy.The corporate typefaces from Al Anbaa were used in the headline and the body copy to keep consistency.