2010 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A01 Foods
LIVING ROOM
THE SIMA COMPANY EGYPT / LIKA GUM
ELEPHANT Cairo EGYPT
Gold
CAMP
THE SIMA COMPANY EGYPT / LIKA GUM
ELEPHANT Cairo EGYPT
Gold
SWAMP
THE SIMA COMPANY EGYPT / LIKA GUM
ELEPHANT Cairo EGYPT
Gold
SCATTER YOUR SENSES
WRIGLEY / SKITTLES SOURS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
A03 Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual
EAT OFF THE FLOOR
HENKEL / DAC DISINFECTANT
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Gold
A08 Retail Stores, Restaurants & Fast Food Outlets
BLONDE
HARVEY NICHOLS / DEPARTMENT STORE
Y&R DUBAI UNITED ARAB EMIRATES
Short List
MAN
HARVEY NICHOLS / DEPARTMENT STORE
Y&R DUBAI UNITED ARAB EMIRATES
Short List
REDHEAD
HARVEY NICHOLS / DEPARTMENT STORE
Y&R DUBAI UNITED ARAB EMIRATES
Short List
A11 Banking, Investment & Insurance
3D EXPERIENCE
A&H / PROPERTY DEVELOPMENT
JWT Beirut LEBANON
Silver
B01 Best use of Ambient Advertising: Small Scale
FRESH
PROCTER & GAMBLE / ARIEL
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES
Short List
DISASTER
THE PHILIPPINE CONSULATE DUBAI / THE PHILIPPINE CONSULATE DUBAI
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES
Bronze
I HAVEN'T LEFT
DUBAI METRO / DUBAI METRO
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES
Grand Prix
WASH ME IF YOU WANT
DUBAI METRO / DUBAI METRO
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES
Grand Prix
METRO 1, CAR 0.
DUBAI METRO / DUBAI METRO
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES
Grand Prix
STOP WRITING ON ME
DUBAI METRO / DUBAI METRO
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES
Grand Prix
TICKET STAMP PROMOTION
BERLITZ LANGUAGE CENTER / BERLITZ LANGUAGE CENTER
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Bronze
B02 Best use of Ambient Advertising: Large Scale
FRYING PAN
ZIEBART / WINDOW TINTS
PERCEPT GULF Dubai UNITED ARAB EMIRATES
Silver
AUDI Q7
ETS. KETTANEH AUTOMOBILE / AUDI Q7
IMPACT BBDO Beirut LEBANON
Silver
GLOBAL WARMING
GREENPEACE / GREENPEACE
IMPACT BBDO Beirut LEBANON
Short List
SOCCER MEETS ART
VISA INTERNATIONAL CEMEA / FIFA CLUB WORLD CUP 2009 UAE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
THE ART OF GLUING
HENKEL EGYPT / PATTEX
TBWA\EGYPT Cairo EGYPT
Short List
LOOK WHO'S TAKING A BREAK!
NESTLÉ MIDDLE EAST / KIT KAT
JWT DUBAI UNITED ARAB EMIRATES
Short List
CUT THE GARBAGE -CHAIN, LOCK, CLIP
XEROX / XEROX COLORQUBE PRINTER
Y&R DUBAI UNITED ARAB EMIRATES
Short List
THE VALUABLE DUMPSTER
TAKE MY JUNK / CHARITY
WUNDERMAN Dubai UNITED ARAB EMIRATES
Bronze
C01 Consumer Products
BLACK BLAZER
CLOROX / CLOROX LIQUID BLEACH
PROMOACTION DDB Jeddah SAUDI ARABIA
Short List
CONFIDENCE
SHAMART / REYNOLDS FINE CARBURE PENS
JWT DUBAI UNITED ARAB EMIRATES
Bronze
RIVAL
SHAMART / REYNOLDS FINE CARBURE PENS
JWT DUBAI UNITED ARAB EMIRATES
Bronze
ABSTRACT
SHAMART / REYNOLDS FINE CARBURE PENS
JWT DUBAI UNITED ARAB EMIRATES
Bronze
SENSUAL
SHAMART / REYNOLDS FINE CARBURE PENS
JWT DUBAI UNITED ARAB EMIRATES
Bronze
POLAR BEAR
NESTLÉ MIDDLE EAST / POLO
JWT DUBAI UNITED ARAB EMIRATES
Silver
ESKIMO
NESTLÉ MIDDLE EAST / POLO
JWT DUBAI UNITED ARAB EMIRATES
Silver
SNOWBOARDER
NESTLÉ MIDDLE EAST / POLO
JWT DUBAI UNITED ARAB EMIRATES
Short List
COW
JOHNSON & JOHNSON / REACH DENTAL FLOSS
JWT DUBAI UNITED ARAB EMIRATES
Gold
SHEEP
JOHNSON & JOHNSON / REACH DENTAL FLOSS
JWT DUBAI UNITED ARAB EMIRATES
Gold
CHICKEN
JOHNSON & JOHNSON / REACH DENTAL FLOSS
JWT DUBAI UNITED ARAB EMIRATES
Gold
THE DATE
COLGATE PALMOLIVE / MAXFRESH TOOTHPASTE
Y&R DUBAI UNITED ARAB EMIRATES
Bronze
THE DOG
COLGATE PALMOLIVE / MAXFRESH TOOTHPASTE
Y&R DUBAI UNITED ARAB EMIRATES
Bronze
THE JOB
COLGATE PALMOLIVE / MAXFRESH TOOTHPASTE
Y&R DUBAI UNITED ARAB EMIRATES
Bronze
GEORGE
COLGATE PALMOLIVE / SONIC POWER 360 TOOTH BRUSH
Y&R DUBAI UNITED ARAB EMIRATES
Short List
ELAINE
COLGATE PALMOLIVE / SONIC POWER 360 TOOTH BRUSH
Y&R DUBAI UNITED ARAB EMIRATES
Silver
JERRY
COLGATE PALMOLIVE / SONIC POWER 360 TOOTH BRUSH
Y&R DUBAI UNITED ARAB EMIRATES
Silver
C02 Consumer Services
SCARY POSTER 1
THEJAMJAR / THEJAMJAR
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Bronze
SCARY POSTER 2
THEJAMJAR / THEJAMJAR
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
SCARY POSTER 3
THEJAMJAR / THEJAMJAR
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
SOME WATER, SIR?
STANDARD CHARTERED BANK / DUBAI MARATHON 2010
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
BEDROOM
SIX STARS / AIR-CON MAINTANENCE
GREY DUBAI UNITED ARAB EMIRATES
Silver
LIVING ROOM
SIX STARS / AIR-CON MAINTANENCE
GREY DUBAI UNITED ARAB EMIRATES
Silver
DINING ROOM
SIX STARS / AIR-CON MAINTANENCE
GREY DUBAI UNITED ARAB EMIRATES
Silver
C03 Business Products & Services
POLAR BEAR
PAPERS WORLDWIDE / NEENAH PAPER
Y&R DUBAI UNITED ARAB EMIRATES
Bronze
PELICAN
PAPERS WORLDWIDE / NEENAH PAPER
Y&R DUBAI UNITED ARAB EMIRATES
Bronze
WALRUS
PAPERS WORLDWIDE / NEENAH PAPER
Y&R DUBAI UNITED ARAB EMIRATES
Bronze
C04 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness
SWITCH
ALDAR / PROPERTY MANAGEMENT & DEVELOPMENT
JWT DUBAI UNITED ARAB EMIRATES
Silver
SHUT DOWN
ALDAR / PROPERTY MANAGEMENT & DEVELOPMENT
JWT DUBAI UNITED ARAB EMIRATES
Silver
HANDS
ALDAR / PROPERTY MANAGEMENT & DEVELOPMENT
JWT DUBAI UNITED ARAB EMIRATES
Silver
STICKY POSTERS
EMIRATES ENVIRONMENTAL GROUP / RECYCLING
WUNDERMAN Dubai UNITED ARAB EMIRATES
Short List