LOOK WHO'S TAKING A BREAK!
| Brand | NESTLÉ MIDDLE EAST |
| Product/Service | KIT KAT |
| Entrant | JWT DUBAI, UNITED ARAB EMIRATES |
| Category | Best use of Ambient Advertising: Large Scale |
| Entrant Company: | JWT DUBAI, UNITED ARAB EMIRATES |
| Advertising Agency: | JWT DUBAI, UNITED ARAB EMIRATES |
Credits |
| Chief Creative Officer | Ramsey Naja |
| Executive Creative Director | Chafic Haddad/Russell Heubach |
| Copywriter | Zahir Mirza |
| Advertiser's Supervisor | Charles Addington |
| Planner | Prabhakar Iyer |
| Account Manager | Nadine Halawany |
| Account Supervisor | Shereen Fotouh |
| Producer | Emily Haddad |
| Art Director | Husen Baba |
| Other Credits | Nabil Kamara |
Execution
We wanted to bring the proposition of 'have a break, have a KitKat' to life. So we dressed two professional mime artists as Rodin's Thinker and Atlas and then set them up on a stage inside Ibn Battuta Mall.
After remaining motionless for ten minutes they unfroze from their positions and took a break by enjoying a bar of Kit Kat.
Hundreds of passers-by stopped whatever they were doing to watch the show.