| Brand | SHAPE EXPRESS |
| Product/Service | FITNESS CENTER |
| Entrant | TD&A DDB Dubai, UNITED ARAB EMIRATES |
| Category | Best use of Ambient Advertising: Large Scale |
| Entrant Company: | TD&A DDB Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | TD&A DDB Dubai, UNITED ARAB EMIRATES |
Credits |
| Executive Creative Director | Adham Obeid |
| Creative Director | Shehzad Younus |
| Copywriter | Shehzad Younus |
| Account Manager | Navin Ashokan |
| Account Supervisor | Krishnakumar Gp |
| Producer | Ashish Verghese |
| Art Buyer | Na |
| Art Director | Issam Baini |
| Illustrator | Na |
| Photographer | Issam Baini |
| Typographer | Na |
Execution
To demonstrate the simplicity of an exercise regimen we put a cut out of a woman duing the Ab-Crunches on a parking barrier. Which meant everytime a car would enter/exit the woman's legs would go up as she did her ab-Crunch exercise.