2010 Winners & Shortlists

HIDDEN IDEAS

BrandTWOFOUR54
Product/ServiceMEDIA
EntrantTBWA\RAAD Abu Dhabi, UNITED ARAB EMIRATES
CategoryBest use of Ambient Advertising: Large Scale
Entrant Company:TBWA\RAAD Abu Dhabi, UNITED ARAB EMIRATES
Advertising Agency:TBWA\RAAD Abu Dhabi, UNITED ARAB EMIRATES

Credits

Executive Creative DirectorMartin Lever
CopywriterMark Williams
Art DirectorMai Korin
Other CreditsHazem Atieh

Execution

Abu Dhabi Cornish

English Translation of Main Headlines

An activation piece, designed to motivate young Emirati creatives (filmmakers, music producers, writers etc) to apply for seed funding with twofour54’s creative lab. Thought: Don’t hide your big idea.