2010 Winners & Shortlists

INNOVATE

BrandQATAR FOUNDATION
Product/ServiceQATAR FOUNDATION
EntrantTBWA\RAAD Doha, QATAR
CategoryBest use of Ambient Advertising: Large Scale
Entrant Company:TBWA\RAAD Doha, QATAR
Advertising Agency:TBWA\RAAD Doha, QATAR

Credits

Executive Creative DirectorNirmal Diwadkar
Creative DirectorAllan Manaysay
CopywriterAllan Manaysay
Advertiser's SupervisorMayan Zebeib
Account ManagerYoussef Chahine/Yasmin Ahmad
Account SupervisorAnika Luthra/Tess Guetat
Art DirectorRami Haidar/Drew Stalker/Allan Manaysay
Other CreditsDesigners - Kristyan Sarkis/Alaa Jazmati

Execution

These banners were placed on the sides of three towers that are part of the Ezdan Hotel in downtown Doha, Qatar.

English Translation of Main Headlines

The Arabic word on the center tower banner is INNOVATE.