| Brand | QATAR FOUNDATION |
| Product/Service | QATAR FOUNDATION |
| Entrant | TBWA\RAAD Doha, QATAR |
| Category | Best use of Ambient Advertising: Large Scale |
| Entrant Company: | TBWA\RAAD Doha, QATAR |
| Advertising Agency: | TBWA\RAAD Doha, QATAR |
Credits |
| Executive Creative Director | Nirmal Diwadkar |
| Creative Director | Allan Manaysay |
| Copywriter | Allan Manaysay |
| Advertiser's Supervisor | Mayan Zebeib |
| Account Manager | Youssef Chahine/Yasmin Ahmad |
| Account Supervisor | Anika Luthra/Tess Guetat |
| Art Director | Rami Haidar/Drew Stalker |
| Other Credits | Designer - Kristyan Sarkis |
Execution
This large, metal word sculpture was placed in a high-traffic area of Qatar Foundation's Education City campus. Other branded executions helped tie this installation back to the rest of Qatar Foundation's integrated campaign.