2010 Winners & Shortlists

LADIES FLOOR

BrandABC
Product/ServiceABC DEPARTMENT STORE
EntrantQUANTUM COMMUNICATIONS Beirut, LEBANON
CategoryRetail Stores, Restaurants & Fast Food Outlets
Entrant Company:QUANTUM COMMUNICATIONS Beirut, LEBANON
Advertising Agency:QUANTUM COMMUNICATIONS Beirut, LEBANON

Credits

Chief Creative OfficerEli Khoury
Executive Creative DirectorSamer Younes
Creative DirectorNabil Eddeh
CopywriterMaral Ghanma
Account ManagerShermine Hraoui/Marie-Claude Hajjar
Art DirectorDanielle Metni

English Translation of Main Headlines

Having just finished renovations, ABC, the premium mall and department store in Lebanon, needed to inform customers about the reopening of one of the floors, now entirely dedicated to women (lingerie, cosmetics, fashion).