| Brand | VINCENTI & SONS |
| Product/Service | LABEL 5 SCOTCH WHISKEY |
| Entrant | QUANTUM COMMUNICATIONS Beirut, LEBANON |
| Category | Drinks |
| Entrant Company: | QUANTUM COMMUNICATIONS Beirut, LEBANON |
| Advertising Agency: | QUANTUM COMMUNICATIONS Beirut, LEBANON |
Credits |
| Chief Creative Officer | Eli Khoury |
| Executive Creative Director | Samer Younes |
| Creative Director | Nabil Eddeh/Barry Brand |
| Copywriter | Maral Ghanma |
| Account Manager | Frederick Dakouny |
| Art Director | Danielle Chebli |
| Photographer | André Rau |
English Translation of Main Headlines
Label 5, the latest whiskey brand to arrive to Lebanon, needed a memorable launch campaign that would appeal to adults between the ages of 25 and 40, stand out in the clutter of other drink advertising, and push consumers to switch. The campaign challenges cultural taboos and preconceived ideas, in effect inviting people to live out in the open, without shame or fear of reprisal.