| Brand | BERLITZ LANGUAGE CENTER |
| Product/Service | BERLITZ LANGUAGE CENTER |
| Entrant | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Category | Best use of Ambient Advertising: Small Scale |
| Entrant Company: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Credits |
| Executive Creative Director | Till Hohmann |
| Creative Director | Ramzi Moutran |
| Copywriter | Sascha Kuntze |
| Advertiser's Supervisor | Rita Pauls/Leila Shehab |
| Account Supervisor | Nabil Moutran |
| Art Director | Rafael Rizuto |
Execution
In the UAE, administrative papers (like parking fines) are in Arabic only. A delight for 74% of all residents: They’re expats and don’t understand a word.
A great opportunity for an idea in true guerrilla style:
We produced a simple stamp to be used on all those Arabic-only documents. In particular on parking fines – because our team could easily access them (after all hundreds of thousands are issued in Dubai every year)