| Brand | PROCTER & GAMBLE |
| Product/Service | ARIEL |
| Entrant | SAATCHI & SAATCHI DUBAI, UNITED ARAB EMIRATES |
| Category | Best use of Ambient Advertising: Large Scale |
| Entrant Company: | SAATCHI & SAATCHI DUBAI, UNITED ARAB EMIRATES |
| Advertising Agency: | SAATCHI & SAATCHI DUBAI, UNITED ARAB EMIRATES |
Credits |
| Creative Director | Sion Scott Wilson |
| Copywriter | Neil Harrison |
| Advertiser's Supervisor | Mohammed Jifri |
| Account Manager | Heidi Afifi |
| Account Supervisor | Hamid Naqvi |
| Art Buyer | Leah Gacal |
| Art Director | Anjum Sheikh |
Execution
A white blank canvas hung in an art gallery. Artist - Ariel.