Brand | PROCTER & GAMBLE |
Product/Service | ARIEL |
Entrant | SAATCHI & SAATCHI DUBAI, UNITED ARAB EMIRATES |
Category | Best use of Ambient Advertising: Small Scale |
Entrant Company: | SAATCHI & SAATCHI DUBAI, UNITED ARAB EMIRATES |
Advertising Agency: | SAATCHI & SAATCHI DUBAI, UNITED ARAB EMIRATES |
Credits |
Executive Creative Director | Marc Lineveldt |
Creative Director | Sion Scott Wilson |
Copywriter | Bianca De Silva |
Advertiser's Supervisor | Mohammed Jifri |
Account Manager | Heidi Afifi |
Account Supervisor | Hamid Naqvi |
Art Buyer | Leah Gacal |
Art Director | Chris Jones/Masa Al Kutoubi |
Photographer | Jihad Hamza |
Other Credits | Hema Patel |
Execution
We wanted to make household shoppers in Dubai aware of the longer-lasting freshness benefits of Ariel with a touch of Downy. So, we sealed up some freshly laundered clothing and placed the 'packs' in amongst fresh produce items in a range of Dubai supermarkets. Surprised shoppers were then able to read more about their chosen 'item' before heading to the laundry aisle...