| Brand | DU |
| Product/Service | WORLD WATER DAY |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Category | Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness |
| Entrant Company: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Advertising Agency: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Credits |
| Executive Creative Director | Malek Ghorayeb |
| Creative Director | Munah Zahr |
| Copywriter | Zaid Alwan |
| Art Director | Tushar Mahajan |
| Photographer | Photolibrary |
| Other Credits | Anil Palyekar |
English Translation of Main Headlines
World Water Day promoted the conservation and right use of water, one of our most precious resources. The poster execution, which was displayed in du shops across the UAE, shows a tap with a drop of water that is actually composed of two cupped hands in a gesture of need for water, along with the line:
Every drop counts.