| Brand | DU |
| Product/Service | TELECOMMUNICATIONS |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Category | Best use of Ambient Advertising: Large Scale |
| Entrant Company: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Advertising Agency: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Credits |
| Executive Creative Director | Malek Ghorayeb |
| Creative Director | Munah Zahr |
| Copywriter | Zaid Alwan |
| Account Manager | Jad Hindi |
| Account Supervisor | Ronald Zouien |
| Art Buyer | Sylvia Trinidad |
| Art Director | Munah Zahr |
| Photographer | Shutterstock |
Execution
The Brief: Launch du’s new business mobile service, Premier Plan, highlighting the business up-lift which this service offers through competitive pricing, special privileges, and growth flexibility.
The Creative: A 28x60 meters outdoor was created and displayed at the heart of Dubai’s business hub, Dubai International Financial City (DIFC), coupled with the message: “Growth on your mind? We have a plan.”
English Translation of Main Headlines
The Brief: Launch du’s new business mobile service, Premier Plan, highlighting the business up-lift which this service offers through competitive pricing, special privileges, and growth flexibility.
The Creative: A 28x60 meters outdoor was created and displayed at the heart of Dubai’s business hub, Dubai International Financial City (DIFC), coupled with the message: “Growth on your mind? We have a plan.”