| Brand | ZIEBART |
| Product/Service | WINDOW TINTS |
| Entrant | PERCEPT GULF Dubai, UNITED ARAB EMIRATES |
| Category | Best use of Ambient Advertising: Large Scale |
| Entrant Company: | PERCEPT GULF Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | PERCEPT GULF Dubai, UNITED ARAB EMIRATES |
Credits |
| Executive Creative Director | Prashant Sankhe |
| Copywriter | Wayne Fernandes |
| Account Manager | Saurabh Ail/Hafsa Qureshi |
| Art Director | Pramod Surwase |
| Illustrator | Ratheesh Radhakrishnan |
| Photographer | Prakash Brags |
| Other Credits | Carlton D'Cruz - Vice President Client Services |
Execution
The Objective: To promote Ziebart window tints in a region like the UAE where the summer heat is intense.
The Concept: We created special large-sized posters for this purpose. Posters with an image of a frying pan and a gas stove were placed in parking spots. So when people parked in these spots and when they were pulling out, they really felt the heat inside, just as though the car was frying over the pan or boiling over the stove.
The Target: Drivers in Dubai. We targeted open parking lots in different parts of the city, as it would perfectly simulate the in-car conditions we required.
English Translation of Main Headlines
The Objective: To promote Ziebart window tints in a region like the UAE where the summer heat is intense.
The Concept: We created special large-sized posters for this purpose. Posters with an image of a frying pan and a gas stove were placed in parking spots. So when people parked in these spots and when they were pulling out, they really felt the heat inside, just as though the car was frying over the pan or boiling over the stove.
The Target: Drivers in Dubai. We targeted open parking lots in different parts of the city, as it would perfectly simulate the in-car conditions we required.