| Brand | PASSIONATA |
| Product/Service | LINGERIE |
| Entrant | BUYDOBUY ADVERTISING Dubai, UNITED ARAB EMIRATES |
| Category | Best use of Ambient Advertising: Large Scale |
| Entrant Company: | BUYDOBUY ADVERTISING Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | BUYDOBUY ADVERTISING Dubai, UNITED ARAB EMIRATES |
Credits |
| Chief Creative Officer | Thomas Fernandes |
| Copywriter | Thomas Fernandes |
| Planner | Sailesh Nathan/Sandy N |
| Account Manager | Sandy N |
| Art Director | Marc Maninantan |
Execution
Media
Parking Arms at Basement Parking areas of Shopping Malls/Residential Buildings
Idea
Taking advantage of the mechanism of a ‘Parking Arm’ that lifts up to an upright position every time a car enters or exits the parking, ‘Passionata’ Branding appears on the Parking Arm with the thought ‘Playful Lingerie’, cleverly demonstrating the effects Passionata lingerie can have on its audience.
Cost-effective and Unconventional Media
A huge recall value was generated for the brand via the unconventional media.