| Brand | FUCHS |
| Product/Service | GASOLINE ENGINE OIL |
| Entrant | IMPACT BBDO Jeddah, SAUDI ARABIA |
| Category | Best use of Ambient Advertising: Large Scale |
| Entrant Company: | IMPACT BBDO Jeddah, SAUDI ARABIA |
| Advertising Agency: | IMPACT BBDO Jeddah, SAUDI ARABIA |
Credits |
| Creative Director | Milad Rafih |
| Copywriter | Mohammed Jamal |
| Account Manager | Afif Fatal |
| Account Supervisor | Joy Abraham |
| Art Director | Odile Mahfoud |
| Photographer | Cedric Ghsoub |
Execution
Because Fuchs covers a wide range of lubricants with different purposes, it gives endurance and high performance to your vehicle.
The concept was to portray Fuchs as a leading brand in its category, therefore a bridge overlooking one of Jeddah’s most used highways, was used as a medium. It was transformed into a car race Finish Line, crowded with supporters cheering for the winner; in this case anyone driving under the bridge with an eye on the message “Always a winner”.