| Brand | TAKE MY JUNK |
| Product/Service | CHARITY |
| Entrant | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
| Category | Best use of Ambient Advertising: Large Scale |
| Entrant Company: | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
Credits |
| Creative Director | Pooja Chandani |
| Copywriter | Shweta S. Tariq/Richa Khan |
| Art Director | Rasha El Saadi |
| Other Credits | Vivek Chonkar/Production Manager/Babu Nair/Senior Artworker |
Execution
Our outdoor ambient idea advertises a UAE-based charity called Take My Junk, which collects unwanted but usable items from people to distribute them to the less fortunate. Dumpsters were transformed into ‘treasure chests’ with vinyl stickers to communicate our message and placed in high-income residential areas.