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BIG CHEESE

BrandYUM INTERNATIONAL RESTAURANT
Product/ServicePIZZA HUT
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
CategoryBest use of Ambient Advertising: Large Scale
Entrant Company:IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Advertising Agency:IMPACT BBDO Dubai, UNITED ARAB EMIRATES

Credits

Executive Creative DirectorJennie Morris/Jeremy Southern
CopywriterJeremy Southern/Darren Mccall/Grant Mcgrath
Advertiser's SupervisorBeverly D'cruz
Account ManagerIbrahim Yacoub
Account SupervisorPeter Zagalsky
Art DirectorAndrej Arsenijevic/Mark Held
Other CreditsRetoucher - Byju Ravindran

Execution

Pizza Hut released a new big cheese pizza with four different kinds of cheese on it. To create some talkability about this new product, we decided to come up with an ambient idea that highlighted the delicious stretchiness of the melted cheese. To this end we came up with this idea using strategically placed posters, telegraph poles and phone wires.
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