2010 Winners & Shortlists

BINOCULAR

BrandEMIRATES MOTOR COMPANY - MERCEDES BENZ
Product/ServiceE 63 AMG
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
CategoryBest use of Ambient Advertising: Small Scale
Entrant Company:IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Advertising Agency:IMPACT BBDO Dubai, UNITED ARAB EMIRATES

Credits

Executive Creative DirectorJennie Morris/Jeremy Southern
CopywriterDarren Mccall/Grant Mcgrath/Jeremy Southern
Account ManagerAlbert Lorenzo
Account SupervisorFadi El Aswad
Art BuyerGenny Mathias
Art DirectorAndrej Arsenijevic/Mark Held
Other CreditsByju Ravindran - Retouching

Execution

This ambient installation was created around the Dubai Financial Center to bring attention to the superior acceleration of the E 63 AMG