| Brand | ARLA FOODS AMBA |
| Product/Service | DAIRY PRODUCTS |
| Entrant | HORIZON DRAFTFCB Dubai, UNITED ARAB EMIRATES |
| Category | Best use of Ambient Advertising: Large Scale |
| Entrant Company: | HORIZON DRAFTFCB Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | HORIZON DRAFTFCB Dubai, UNITED ARAB EMIRATES |
Credits |
| Creative Director | Michael Koeditz |
| Copywriter | R Alexander |
| Advertiser's Supervisor | Kim Christensen |
| Art Director | Nivine Kawar (Associate Cd)/Dawn Almario |
Execution
In the corner of each window of a cable car, we placed a sticker with the opening mechanism of a product pack. When the cable car passed over scenery, the window became a moving ad for Puck.