| Brand | ARLA FOODS AMBA |
| Product/Service | DAIRY PRODUCTS |
| Entrant | HORIZON DRAFTFCB Dubai, UNITED ARAB EMIRATES |
| Category | Best use of Ambient Advertising: Large Scale |
| Entrant Company: | HORIZON DRAFTFCB Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | HORIZON DRAFTFCB Dubai, UNITED ARAB EMIRATES |
Credits |
| Creative Director | Michael Koeditz |
| Copywriter | R Alexander |
| Advertiser's Supervisor | Kim Christensen |
| Art Director | Nivine Kawar (Associate Cd)/Dawn Almario |
Execution
Small billboards were placed in public parks and gardens. Each billboard was totally transparent so the viewer saw the existing beauty of the greenery in the park. In the corner of the billboard was printed the opening mechanism of a product pack.