| Brand | BEIERSDORF MIDDLE EAST |
| Product/Service | AFTER SHAVE BALM |
| Entrant | HORIZON DRAFTFCB Dubai, UNITED ARAB EMIRATES |
| Category | Best use of Ambient Advertising: Large Scale |
| Entrant Company: | HORIZON DRAFTFCB Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | HORIZON DRAFTFCB Dubai, UNITED ARAB EMIRATES |
Credits |
| Creative Director | Michael Koeditz |
| Copywriter | R Alexander |
| Advertiser's Supervisor | Antoine Bonvin |
| Art Director | Nivine Kawar (Associate Cd)/Dawn Almario |
Execution
In selected buildings, the existing fire extinguishers were covered with labels that showed the after shave balm pack and the slogan “When shaving sets your skin on fire”.