EVERY BOTTLE TELLS A STORY
| Brand | CHÂTEAU KSARA |
| Product/Service | WINE |
| Entrant | LEO BURNETT BEIRUT, LEBANON |
| Category | Best use of Ambient Advertising: Small Scale |
| Entrant Company: | LEO BURNETT BEIRUT, LEBANON |
| Advertising Agency: | LEO BURNETT BEIRUT, LEBANON |
Credits |
| Chief Creative Officer | Farid Chehab |
| Executive Creative Director | Bechara Mouzannar |
| Creative Director | Bechara Mouzannar/Ghida Younes/Danielle Rizkallah |
| Copywriter | Rana Koury |
| Account Manager | Carol Isabella Hanna/Elie Ghossein |
| Art Director | Yasmina Baz/Natasha Maasri/Reem Kotob/Krystel Hoche/Manal Naji/Joumana Ibrahim/Jessy Stephan/Maria |
| Illustrator | Marc Calina/Rurik Furio |
| Photographer | Joe Keserwani |
| Other Credits | Starcom Beirut |
Execution
The agency created an unconventional media, to narrate everyday’s wine stories. Ksara’s cork – symbol of the brand –has now become a communication tool, giving people the opportunity to record their memorable moments and share it with the people who enjoyed the same bottle with them.
The agency spread corks with stories written on them, randomly on the bar and tables in several trendy pubs and restaurants. People were inspired and engaged to order Ksara wine and write their own stories on the cork in remembrance of the moment they shared.
The level of people’s engagement around the campaign has been very high, however, and since the campaign is still ongoing, its final results will be only known in 2 months. However, and quoting Charles Ghostine (Managing director of Ksara), “the business growth resulting from the integrated campaign reached unprecedented levels since the start of communication of Ksara brand”