| Brand | ZAIN |
| Product/Service | WIRELESS SERVICES |
| Entrant | R/GA London, UNITED KINGDOM |
| Category | Best use of Ambient Advertising: Large Scale |
| Entrant Company: | R/GA London, UNITED KINGDOM |
| Advertising Agency: | R/GA London, UNITED KINGDOM |
| 2nd Advertising Agency: | FUTUREBRAND London, UNITED KINGDOM |
Credits |
Execution
Zain, the leading wireless services provider across the Middle East and Africa, underwent a radical rebranding. To set itself apart from competitors in the region, the telecommunications giant, wanted to showcase their products and services through innovative technology in the retail space. Through a collaboration with FutureBrand, we helped launched Zain’s state-of-art flagship store in Bahrain. The entirely digital retail space enhances the customer experience by inviting guests to interact with products and services. From the Zain Care customer service seating area, Zain Connect and the Zain Create personalization area, the store encourages customers to stay, play, and experience Zain. We developed all of the proprietary digital technologies, including content management systems, custom font rendering engines in Flash, administration tools, and motion-tracking gesture technologies. Combining the best practices of Web technology with traditional retail advancements created a unified customer experience redefining the future of retail.